Breuninger expands in Munich and Luxembourg

Fashion stores KONEN and BRAM become part of Breuninger  

400brWindow GOB1 FS21 STGT Fassade 

Breuninger, a Stuttgart-based fashion and lifestyle company, is
taking over KONEN Bekleidungshaus GmbH & Co. KG, a long-established
fashion firm with stores in Munich and Luxembourg.

A corresponding agreement, which has yet to be checked by the Federal Cartel Office, was signed at the end of last week. Breuninger's move once again underscores its optimistic outlook for bricks-and-mortar retail and the company's commitment to its long-term strategy.

400brKONEN Fassade Munchen

The acquisition of KONEN Bekleidungshaus GmbH & Co. KG will expand Breuninger's current presence of 11 stores to 13 stores by KONEN in Munich and additionally, BRAM in Luxembourg will mark its first international bricks-and-mortar store.

400brBRAM Luxemburg

Gevel BRAM

KONEN operates two stores for high-end clothing and accessories. In addition to its main branch in Munich, which has a sales area of 12,500 m², family-run KONEN also owns BRAM in Luxembourg, with a sales area of 11,000 m². Both stores also offer customers a comprehensive range of services. KONEN has a total workforce of almost 700 employees.

400brGeschaftsfuhrende Gesellschafterin KONEN Gabriele Castegnaro zusammen mit Breuninger CEO Holger Blecker

As Holger Blecker, CEO of Breuninger, states: "Munich, as an
international metropolis renowned for both culture and shopping, and
Luxemburg, as an attractive destination outside Germany, have long
been on Breuninger's radar. With its two stores at central locations
in Munich and Luxembourg, KONEN is a mature family-owned business
that, for us, is a matter of the heart and the perfect addition to
our portfolio of bricks-and-mortar stores. Together, we will
systematically ramp up our national and
international multichannel offerings. That is why we are so pleased
to be able to welcome KONEN and BRAM to the Breuninger family soon."

400Breuninger Stuttgart 1953

Breuninger Stuttgart anno 1953

400Breuninger Flagship Store Stuttgart GoB

Breuninger anno 2021

This expansion is part of Breuninger's long-term growth strategy and
its latest investment in attractive bricks-and-mortar retail. It also
symbolizes the company's commitment to lively city centers offering a
high quality of life.

Dr. Gabriele Castegnaro, managing partner of KONEN and a member of
the company's founding family, says: "It was a deliberate decision on
our part to sell our company to the best in the industry, and we are
very pleased with this move. Like us, Breuninger is a firm believer
in main street retail. In addition to that, we have similar company
cultures and embody comparable values in relation to customers and
employees. We are grateful that what we have achieved so far during
the many years of
successfully leading our business will now be continued and evolved
by Breuninger in the best possible way."

Closing of the transaction is subject to the customary conditions and
contingent upon approval by the antitrust authorities. Both parties
have agreed to keep the financial details confidential.

400Breuninger Logo Schwarz

E. Breuninger GmbH & Co.

Breuninger, a fashion and lifestyle company, was founded by Eduard
Breuninger in 1881 and today ranks among Europe's leading
multichannel department stores. For 140 years, Breuninger has set
high standards in the fashion, beauty and lifestyle sector with its
exclusive range of international designer labels and selected
newcomer brands. Launched in 2008, its online shop is among the most successful in the premium
segment and also available to customers in Austria and
Switzerland. Breuninger is synonymous not only with a sense of style
and a good nose for trends, but also with exceptional customer focus.
With its Special Service, in-house made-to-measure service,
Click&Collect and online reservations, in-store order service and
shuttle service, Breuninger ensures customers a unique shopping
experience, both online and in its stores. Multi-award-winning
Breuninger has 11 branches across Germany and a workforce of over

KONEN Bekleidungshaus GmbH & Co. KG

KONEN Bekleidungshaus GmbH & Co. KG is currently running two
department stores, one in Munich and one in Luxemburg. With its
approximately 700 employees, it offers women's, men's and children's
clothing as well as accessories on a total sales area of 23.500 m².

Looking back on a history of 85 years, KONEN has established itself
as one of the most famous fashion addresses in Munich. Through a
contemporary shopfitting concept and ornate, detail-oriented in-store
marketing concepts which are complemented by special events and
unique "indulging moments", KONEN has always created an inspiring and
one-of-a-kind shopping experience. As one of few department stores,
KONEN succeeds in selling its own brands in addition to well-known
fashion brands. These KONEN
brands can be found in the areas of knitted and cashmere clothing,
"Donna Lane", "Johann KONEN" and, since 2018, shoes.

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